Of late I’ve started to take something of a fascination in business cards. Due to the emergence of the internet as the dominant connective force they have declined somewhat in popularity of late in North America, but can still provide a medium for passing along the ethos of a company via a tangible object. There is a sense of creating an emotional attachment for those who pick up a card or are given one in a meeting. I take pleasure in investigating the business cards of shops, locations of people that interest me, and find there is a lot that can be learnt from them. Interestingly, there is still a great deal of prestige associated with a great business card in Japan, as well as a whole culture surrounding the presentation of the business card in a meeting. North America, please take note, the business card isn’t dead.
Examples via Terrapin Stationary