Since taking over in 2007 – Matt and Kim Jensen have been running one of downtown Victoria’s most beloved clothing stops, Still Life Boutique. They’ve been cultivating the interior, the outlook and the products in the store – culminating in a recent expansion to cover both sides of Johnson Street. Menswear remains in the original store in the lobby of the iconic Grand Central Building and women’s clothing is now directly across the street. Still Life have been at the cutting edge of buying for Victoria for quite a while now, consistently introducing new brands to the Victoria fashion scene. They were one of the first retailers to break Nudie Jeans before they were wildly popular and they’re still the only Island store I’ve ever seen carrying Acne or Tellason denim. They brought the Fjällräven Kånken bags to Victoria and were the first store to push out the smash hit Native Shoes (which I have to admit aren’t at all my taste – I initially grouped them with crocs – but have become hugely successful and earned a little of my affection back by featuring my football club Gastown FC in one of their ads). They were also part of a neat campaign this summer, taking part in Swedish shoe manufacturer Tretorn’s Nylite Project in which they offer free DIY customization kits for new pairs of the iconic Nylite shoe (one of Still Life’s buyers – Jordan Stout – put together an interesting short film focussing on the customization process). Not only have they been hugely successful in bringing so many new products to Victoria, they’ve done it all with exceptional customer service and a really great staff. It is as nice to wander in for a chat as it is to do your shopping. At this, the five year anniversary of Matt and Kim’s takeover, it seems appropriate to take a moment to celebrate their contribution to Victoria’s style culture.
Still Life Boutique | stilllifeboutique.com | 550 (f) and 551 (m) Johnson Street
Monday to Thursday 10:30 am – 6:00 pm, Friday 10:30 am – 8:00 pm, Saturday 10:30 am – 6:00 pm and Sunday 11:00 am – 5:00 pm