Band of Outsiders Spring/Summer 2013 Lookbook

 

Following up on the successes of their previous campaigns with actors Josh Brolin and Rupert Grint and artist Ed Ruscha, Band of Outsiders have managed to track down the incredibly busy and in-demand R&B artist Frank Ocean to serve as the model in their polaroid based lookbook for Spring and Summer 2013. This lookbook features Frank dressed in a number of pieces from the Band of Outsiders collection. Frank Ocean has history with Band of Outsiders. He wore their bright yellow tux at this year’s Grammy awards. The full collection of images – featuring Scott Sternberg’s candid photography – can be seen on the Band of Outsiders’ tumblr account. Of course, Ocean makes most of the collection look effortlessly great. This is clearly a wise marketing decision on Band of Outsider’s behalf.

– CK

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