A well fitted shirt is a essential in the wardrobe of any man, but with so many options saturating the market it can be a tough task to pick and choose the one that works best for you. Sure, there’s cheaper options from H&M and the like, and there’s classic staples like Gitman Vintage, but one name that doesn’t get mentioned as much as it should is Swedish brand The Shirt Factory. With a name like The Shirt Factory, it would be a disappointment if the shirts were going to be anything less than amazing, which happily they aren’t.
Their collection of shirts covers everything from an excellent slim chambray button down to the staple white and light blue workshirts with the occasional gingham thrown into the mix. The Shirt Factory was founded in 1988 by Swedish designer Linnéa Braun who wanted to create a shirt for those “who prefer a well-balanced, individualistic style with implicit quality and pleasing fit.”
The full spectrum of their men’s shirts is available to peruse and order from their online site or from one of their Stockholm, Malmo or Gotenberg locations. With free shipping anywhere in the EU, it might be time to take a break from hassling your Japanese proxy and make new European connections.